Set Up Shop at the Center of the Action
Fire 'n' Ice Sports Arena is a 250,000 sq ft multi-sport campus with 500,000+ annual visitors, 50,000+ tournament participants, and 3+ hours of average dwell time. That means captive, engaged audiences ready to shop.
5,000 square feet of premium retail space in the highest-traffic zone of the campus — adjacent to restaurants, rinks, and the main event area
Premium retail location in the main concourse. High foot traffic from families, athletes, tournament visitors, and event attendees. Ideal for sports equipment, apparel, or specialty retail.
Now LeasingPositioned in the highest-traffic zone of the campus, adjacent to Lava's Edge Restaurant, Cross Bar Sports Bar, and the main arena entrance. Every visitor walks past your storefront.
High Traffic500,000+ annual visitors, 50,000+ tournament participants, and an affluent local trade area with $139K median household income. No need to drive traffic — it's already here.
500K+ VisitorsAll food and beverage concession spaces at Fire 'n' Ice have been committed. We are no longer accepting applications for concession operations. If you are interested in being added to our future waitlist for concession opportunities, please contact us using the form below and select "Concession Waitlist" as your interest.
Fire 'n' Ice hosts tournaments, showcases, concerts, and community events year-round. Event vendors gain access to captive, high-energy audiences during peak attendance periods.
Set up a booth during hockey, basketball, volleyball, and pickleball tournaments. 50,000+ participants annually means consistent, high-volume foot traffic every tournament weekend.
Per EventBe part of the August 2026 Grand Opening celebration. Maximum community exposure, media coverage, and first-day brand association with Phoenix's newest landmark.
Limited SpotsDistribute samples, run demonstrations, and engage directly with families and athletes. Perfect for food, beverage, health, and wellness brands.
Per EventBranded backdrop for athlete photos, team pictures, and social media content. Organic sharing amplifies your brand reach well beyond the event.
Per EventVendor opportunities during concerts, MMA events, and special entertainment nights in the 2,500-seat event bowl.
Per EventSet up during family-friendly public skating sessions. Reach local families in a relaxed, high-dwell-time environment.
SeasonalWe welcome vendors and retailers whose products and services align with our audience of families, athletes, and sports enthusiasts
Four reasons this is the best vendor location in North Phoenix
Families spend 3+ hours per visit. They eat, shop, watch games, and return weekly. Your products are in front of engaged buyers, not passing traffic.
ZIP 85050 median household income is $139,836 — 64% above the Phoenix city average. These families have disposable income and willingness to spend.
Unlike seasonal venues, Fire 'n' Ice operates 365 days a year with hockey, basketball, volleyball, fitness, dining, and entertainment driving consistent foot traffic.
96 adjacent hotel rooms and 50K+ tournament participants create surge weekends where visitor counts spike and spending increases dramatically.
Complete the form below and our vendor relations team will contact you within 48 hours