🔥 OPENING AUGUST 2026 ❄️ — Phoenix's Premier Multi-Sport Destination
Fire 'n' Ice Sports Arena exterior — naming rights opportunity

Naming Rights

Put Your Name on Phoenix's Newest Landmark

Fire 'n' Ice Sports Arena SSS Sports & Technology Academies

The Opportunity

A premium, year-round sports, academy, and hospitality campus at the center of North Phoenix's next growth corridor

Fire 'n' Ice Sports Arena is not a single-venue sponsorship. It is a multi-engine campus spanning live sports, elite academies, restaurants, a sports bar, a 96-room adjacent hotel, and year-round family and corporate programming. Naming rights partners gain anchor brand ownership across every touchpoint — from the building facade to the jumbotron, from the hotel lobby to the tournament schedule.

Aerial view of Fire 'n' Ice Sports Arena campus showing the full facility footprint
Aerial view of the Fire 'n' Ice Sports Arena campus — 250,000+ sq ft multi-sport destination

Founding Partner Window Now Open

Grand Opening: August 2026. Secure your position before the campus launches.

Inquire About Naming Rights

Building Elevations

Four exclusive exterior naming positions — each side of the building is a separate sponsorship opportunity

Fire 'n' Ice Sports Arena front facade with charcoal metal panels, teal accents, and colorful geometric squares
Front Facade — Primary Elevation
Aerial view showing all four sides of the Fire 'n' Ice Sports Arena building
Aerial View — All Four Elevations

Front Facade — Primary Elevation

The lead exterior brand position facing major traffic corridors. Maximum visibility from the I-17 approach and main parking areas. Dark charcoal metal panels with teal and orange accent features provide a dramatic backdrop for your brand.

Exclusive

North Elevation

Secondary building-side naming and logo placement. Visible from the hotel campus and northern approach roads. High visibility to hotel guests and tournament families.

Exclusive

East Elevation

Secondary building-side naming and logo placement. High visibility from adjacent commercial corridors and parking circulation. Captures drive-by traffic from surrounding retail.

Exclusive

West Elevation

Secondary building-side naming and logo placement. Visible from the I-17 freeway corridor and western approach. Maximum freeway exposure to 139,000+ daily vehicles.

Exclusive

Campus & Venue Naming

Major venue naming rights across the entire campus — each asset is category-exclusive

Main ice rink with center-hung jumbotron scoreboard, white dasher boards, and stadium seating
Main Event Rink with 4-sided center-hung jumbotron — 2,500-seat capacity

Whole Campus / Arena Naming

Anchor brand ownership across all campus messaging, media, wayfinding, and marketing. The ultimate naming rights package — your name becomes synonymous with Phoenix's premier sports destination.

Category-Exclusive

Practice Rink Naming

Full-size NHL practice rink used daily by academy athletes, club teams, and public skating. High-frequency daily impressions from morning to night.

Exclusive

Showcase Court / NBA Floor

5 Tier 1 convertible courts for basketball, volleyball, pickleball, and MMA. Center court logo and full floor branding on a professional-grade surface.

Exclusive

2,500-Seat Main Event Area

Presenting sponsor for the main event bowl — concerts, MMA, showcases, tournaments, and corporate events year-round. Maximum audience exposure.

Exclusive
Multi-sport courts overview showing basketball courts and convertible sports flooring
Showcase courts — 5 Tier 1 convertible courts for basketball, volleyball, pickleball, and events

Facility Naming Rights

Premium naming opportunities across every major space in the campus

Cross Bar sports bar interior with white subway tile, wood floors, and modern furniture
Cross Bar Sports Bar — Second Floor
Conference center with modern seating and presentation capabilities
Conference Center — Corporate Events

Apex Fitness Center

10,000+ sq ft fitness facility with cardio overlooking the hockey rink, hot yoga, pilates, spin, HIIT rooms, interval training, and weight areas with glass views to the courts.

Exclusive

Conference Center

Corporate and meeting traffic plus hotel adjacency. Ideal for professional services and technology brands seeking B2B visibility.

Exclusive

Recovery Center

Athletic recovery and wellness facility. Perfect alignment for healthcare, sports medicine, and wellness brands.

Exclusive

Pool & Aquatic Center

Hotel pool facility with family and athlete crossover audience. Year-round Arizona appeal for lifestyle and wellness brands.

Exclusive

Team Locker Rooms

13 ice sport + 26 dry sport locker rooms with team and participant dwell time. Sold per room — one sponsor per room.

39 Available

Luxury Suites

4 premium VIP viewing suites for hospitality, client entertainment, and exclusive event access overlooking the main rink.

4 Available

Monument / Pylon Sign

Arrival visibility from the roadway and campus entrance. First impression for every visitor approaching from the I-17 corridor.

Exclusive

Entry Plaza / Arrival Gate

Welcome experience for every guest entering the campus. Ideal for auto, financial, healthcare, or telecom brands.

Exclusive

Parking Lot Signage

Visible to drivers, drop-off traffic, and tournament circulation. Category-exclusive package with maximum vehicle exposure.

Category-Exclusive

Wayfinding / Directory Kiosks

Extends sponsor visibility throughout the entire guest journey from arrival to departure across the full campus.

Exclusive by Group
Arena concourse and lobby area with modern finishes and wayfinding signage
Main concourse — wayfinding, kiosks, and entry plaza naming opportunities

Why Partner With Us

Four pillars that justify the investment

Frequency

500,000+ annual visitors across sports, dining, wellness, and entertainment create repeated brand impressions year-round.

Dwell Time

Families stay for games, eat at Lava's Edge, work out at Apex Fitness, and return for tournaments. Average visit exceeds 3 hours.

Cross-Campus Reach

Your brand spans ice rinks, courts, restaurants, hotel, academy classrooms, and 30+ venue TVs — not just one surface.

Growth Halo

North Phoenix's TSMC corridor is adding 6,000+ jobs. Your brand rides the wave of the region's fastest-growing employment center.

Proof Point Value
Official Projected Annual Visitors500,000+
Official Website Visitors250,000+
Venue TVs (Digital Network)30+
ZIP 85050 Median HHI$139,836
Adjacent Hotel Rooms96
I-17 AADT (Happy Valley–Jomax)139,254

Naming Rights Benefits

What every naming rights partner receives

Permanent Signage

Your brand prominently displayed on the facility exterior, interior wayfinding, and all directional signage throughout the campus.

Marketing Integration

Inclusion in all facility marketing materials, event programs, tournament guides, and promotional campaigns.

Digital Presence

Featured on the website, social media channels, email newsletters, and the 30+ venue-wide TV digital display network.

Event Recognition

Announced at all events held in your named space. PA mentions, scoreboard displays, and program listings.

Hospitality Access

VIP suite access, exclusive hosting opportunities, and premium client entertainment at events throughout the year.

Media Coverage

Press releases, media mentions, opening-year PR, and association with Arizona's first-of-its-kind sports campus.

Best-Fit Sponsor Categories

The affluent North Phoenix trade area supports premium brand categories

Banking & Wealth

Healthcare

Telecom

Automotive

Technology

Education

Home Services

Insurance

Inquire About Naming Rights

Complete the form below and our sponsorship team will contact you within 48 hours