🔥 OPENING AUGUST 2026 ❄️ — Phoenix's Premier Multi-Sport Destination
Main rink with center-hung jumbotron at Fire 'n' Ice Sports Arena

Advertising & Digital Media

Your Brand on Every Surface, Every Screen, Every Visit

Reach an Engaged, Affluent Audience

From dasher boards to AI Zambonis, from the jumbotron to 30+ venue TVs — Fire 'n' Ice offers the most diverse advertising inventory in Arizona sports

Fire 'n' Ice is not a single-rink advertising buy. It is a multi-engine campus where families watch hockey, eat at Lava's Edge, work out at Apex Fitness, and return for weekend tournaments. Your brand rides every touchpoint — physical, digital, and experiential — across the entire guest journey.

Founding Advertiser Window Now Open

Grand Opening: August 2026. Lock in your position before the campus launches.

Request an Advertising Proposal
Zone B

Ice & Dasher Advertising

Dasher board advertising panels along the main rink at Fire 'n' Ice Sports Arena

Premium dasher board positions along both NHL-size rinks deliver high-frequency impressions during every game, practice, and public skate

Main Rink Dasher Boards

4' x 8' panels along the main 800-seat rink. Seen by every spectator, player, and broadcast camera during games and events.

Multiple Available

Side / Practice Rink Boards

Dasher boards on the 300-seat side rink used daily for academy practices, club hockey, and public skating sessions.

Multiple Available

Center-Ice Logo

The most iconic position in hockey. Your brand frozen into the ice surface at center ice — visible from every seat and every camera angle.

Exclusive

Face-Off Circle Package

In-ice branding at the face-off circles. High-frequency visibility during every stoppage of play.

Limited

Bench & Penalty Box Package

Signage on player benches and penalty boxes — camera-visible positions during every broadcast and live stream.

Exclusive

Synthetic Training Rink Sponsor

Presenting sponsor of the synthetic ice training surface used by academy athletes year-round for skills development.

Exclusive

Locker Room Signage

Branding inside professional-grade locker rooms. 43 total rooms (ice, dry, academy, college) — one sponsor per room.

43 Available

Player Tunnel / Entrance Sponsor

Own the dramatic player entrance experience. Your brand is the last thing athletes see before stepping onto the ice.

Exclusive
Featured

AI Self-Driving Zamboni Sponsorship

AI self-driving Zamboni resurfacing the ice at Fire 'n' Ice Sports Arena

Arizona's first AI self-driving Zambonis — a first-in-the-nation technology story that generates media coverage and social sharing

AI Zamboni Pair — Presenting Sponsor

One brand owns both AI self-driving Zamboni machines. Full vehicle wraps, digital content series, opening-weekend PR, hospitality access, and ongoing social media features. A technology-forward brand story unlike anything else in sports.

Exclusive Pair

Individual AI Zamboni Wrap

Full vehicle wrap on one AI Zamboni. Your brand resurfaces the ice multiple times per day in front of every audience.

2 Available
Zone C

Jumbotron & Premium Digital Media

Jumbotron inventory map showing all sellable advertising surfaces — LED faces, halo rings, corner panels, vinyl cards, and underbelly disk

Jumbotron inventory map — sellable surfaces include LED faces, upper & lower halo rings, vertical corner panels, between-screen vinyl cards, and underbelly disk

Center-hung jumbotron over the main ice rink at Fire 'n' Ice Sports Arena

The 4-sided center-hung jumbotron dominates the main event rink — visible from every seat in the 2,500-seat arena

Full Jumbotron Presenting Sponsor

The ultimate in-venue media position. Ownership of the entire jumbotron package — all LED faces, halo rings, commercial rotations, and event integrations. Your brand dominates every game, concert, and event.

Exclusive

Upper Halo Ring

Continuous LED ring above the main jumbotron screens. 360-degree visibility from every seat in the arena.

Exclusive

Lower Halo Ring

LED ring below the main screens. Complements the upper halo for full surround branding.

Exclusive

Underbelly Disk / Bottom Vinyl

The bottom-facing surface of the jumbotron. Visible from center ice and center court — a unique overhead brand position.

Exclusive

Vertical Corner Panels

LED panels at each corner of the jumbotron structure. 4 total positions available.

4 Available

Between-Screen Vinyl Cards

Static vinyl panels positioned between each pair of jumbotron TV screens. 8 total positions — 2 between each TV pair.

8 Available

Main Scoreboard Commercial Package

30-second commercial spots in the scoreboard rotation during all games and events. High-frequency impressions throughout the season.

Multiple Slots
Digital

Venue-Wide Digital Network

Concourse and common areas at Fire 'n' Ice with digital display screens

30+ TVs across restaurants, concourses, fitness center, lobby, and hotel create a campus-wide digital advertising network

Venue-Wide TV Network (30+ TVs)

Own the entire digital display network spanning Lava's Edge, Cross Bar, Glacier Café, concourses, lobby, and common areas. Your brand on every screen, every visit.

Exclusive Network

Lobby Digital Display

High-traffic lobby screens seen by every guest entering the facility. 15-second rotation spots.

Multiple Slots

Fitness Center Screen Network

Digital displays throughout Apex Fitness. Captive audience during workouts with extended dwell time.

Exclusive

Hotel TV Network

In-room and lobby screens at the adjacent 96-room hotel. Reach tournament families and corporate guests during their entire stay.

Exclusive

Wi-Fi Splash / Email / App Sponsor

Your brand on the Wi-Fi login splash page, email newsletters, and future mobile app. Digital touchpoints that extend beyond the physical visit.

Exclusive

Website & Social Content Series

Branded content on firenicearena.com and social media channels. 250K+ annual website visitors and growing social following.

Category-Exclusive
Zone D

Courts & Event Bowl Advertising

Showcase courts with sponsor-ready surfaces at Fire 'n' Ice Sports Arena

5 Tier 1 convertible courts with center court logo, sideline decals, scorer's table, and pole pad branding opportunities

Center Showcase Court Logo

The marquee floor position. Your brand at center court on the NBA-grade hardwood — visible during every basketball, volleyball, and MMA event.

Exclusive

Court Sideline & Baseline Decals

Floor decals along sidelines and baselines. Camera-visible during broadcasts and live streams.

Multiple Available

Basket Stanchion / Pole Pads

Padded wraps on basketball stanchions. Prominent courtside visibility during every game.

Multiple Available

Scorer's Table / Officials Table

LED or static branding on the scorer's table. Front-and-center during every game and event.

Exclusive

2,500-Seat Event Area Sponsor

Presenting sponsor of the main event bowl for concerts, MMA, showcases, and corporate events. PA mentions, program listings, and signage.

Exclusive

VIP Club Seating Sponsor

Premium seating section branding. Association with the VIP experience for high-value guests.

Exclusive

Concert / MMA Floor Takeover

Full floor branding during major events. Your brand owns the venue for the night.

Per Event

Media Wall / Step-and-Repeat

Branded backdrop for athlete interviews, event photos, and social media content. Organic social sharing amplifies your reach.

Exclusive

Sponsorship Tiers

Five partnership levels designed to match every budget and brand objective

Founding Partner

Whole-campus naming or major presenting rights. Jumbotron exclusivity, opening-year PR, multi-zone inventory, and hospitality access.

Premier Partner

Top-tier asset with category exclusivity. Practice rink, showcase court, AI Zamboni pair, jumbotron presenting, or hotel + academy integration.

Signature Partner

Strong year-round visibility. Restaurant/bar naming, side-elevation rights, suites, court decals, venue TV network, or AI classroom sponsor.

Community Partner

Programmatic and event-based visibility. Tournament title, public skating, scoreboard spots, digital displays, or specialty rooms.

Supporting Sponsor

Entry-level access. Camp sponsor, open-house sponsor, vinyl cards, local activation tables, or hospitality collateral.

All tiers include custom packages tailored to your brand objectives. Contact our sponsorship team to discuss the right fit.

Request an Advertising Proposal

Complete the form below and our sponsorship team will contact you within 48 hours with a custom proposal